About me I am Justin van den Berg, a holistic breathwork coach & trainer, ice bath trainer, and the owner of the company Primal Focus since 2020. Primal Focus is located in Hilversum, where I offer individual sessions, as well as group workshops and training sessions. Additionally, Primal Focus provides training & workshops on location at companies and at events. In my work as a breath & holistic coach, I help people connect more deeply with their own strength and inner peace. Through my years of practicing various breathing and cold water techniques, I have discovered an incredible power within myself and experienced how enriching it is to be more deeply connected to this. My mission is to help more people connect with the power of our true nature. My unique approach combines breathing techniques, holistic coaching, and exposure to ice-cold water to help you find inner peace and relaxation, improve performance, and fully live your unique life.